Entrepreneurs – Want To Start A Business But Not Sure What Type?
Many entrepreneurs get that itch to start a new business, either because they are fed up being “wage slaves” or they like the freedom that working for yourself can bring. Some even think that they will be richer or have more spare time. Many are not sure what kind of business they want.
First of all – never start a new business because you want more money or more time. Starting a new business takes both lots of time and most, if not all, of your money.
Secondly don’t fall into the trap of starting a business just for the sake of it. Make sure that someone wants what you are aiming to sell! Your fruit cakes, tattoos or begonias may be the best in the area but if no one wants them – then you are going to be going bust very soon.
So how do you find out what kind of things you are going to sell?
1) Look at the type of area that you want to set up your business. A majority of aged clients is not going to be keen to have tattoos but might love your cakes!
2) Look at the other businesses selling in your area. Whilst it is sometimes good to group some businesses together such as car sales – make sure there is enough people left who may buy from you. Similarly if there is a successful company that is not coping – maybe you can inherit some of their clients?
3) Look for gaps in the market. Are their complimentary businesses close by who you can join in with to share customers? Is the market just crying out for a particular product of service.
4) Most importantly go and ask people. Give talks at clubs about your subject and see what kind of reception you get. Hold a competition for the best ideas etc.
Good luck in obtaining a firm foundation for your new business.
It’s crucial to know your prospects if you want to market effectively to them.
Take this quick quiz to see how well you know and understand your prospects. If you can't answer these questions, how can you be sure you are connecting with your audience in a relevant and meaningful way?
How can you be sure you are reaching them with a compelling message about your product or service?
How can you be sure you are tapping into the conversation they are already having inside their own head with respect to your product or service?
I would argue you can't. And if you can't do these things, your marketing will not be effective.
1. Who are they?
2. Where do they live ... work ... play?
3. What problem do they have that you can solve?
4. How does your product or service fit into their life?
5. What else do they buy in your product or service category?
6. Where do they get information regarding your product/service?
7. What is most important to them?
8. What are they most afraid of?
9. What is their emotional connection to your product/service?
10. How will they rationalize purchasing your product/service?
How’d you do? If you can’t answer these questions, odds are your marketing message isn’t connecting with your prospects. And if your message is not connecting with them, you won’t be very successful in selling them on your product or service.
Take the time to get to know your customers and prospects. Learn all you can about them. Use this quiz as a guide. When you do you’ll be able to speak directly to their needs and concerns with your marketing, they will respond. And your business will thrive.
© Copyright 2005 Debbie LaChusa, 10stepmarketing
The Bad Credit Card That May Do Good
Entrepreneurs make up only about 15% of the working population in the US. Far fewer actually succeed than those who attempt to become self employed business people and venture out on their own. So what makes people decide to take the entrepreneurial path, when so few actually make it a reality?
Is the American dream a possibility for anyone, or, does it take more than most to become a successful entrepreneur?
The success of an entrepreneur does depend on their mindset. A large percentage of business owners will quit in their first five years in business. What is needed is the fortitude and belief that goes with attaining success.
Entrepreneurs are risk takers and dreamers. The difference between the dreamer and the entrepreneur though, is that the entrepreneur takes actions based on their dreams. They persist through the hardships and never give up! Many entrepreneurs start with an idea. Their success is determined by their belief that they can create something greater than simple monetary success. Often, it is about creating something which will benefit the world.
James Dyson, for example, came up with the idea of the bagless vacuum cleaner. Despite multiple set backs, over 5000 prototypes and not being able to get any manufacturers or distributors to accept his idea, he persevered. It was over a decade after his initial idea when his concept came to fruition. Even then, it was after a lot of difficulties and hardship due to the vacuum replacement bag industry, which was worth £100 million in the UK.
In Simon Sinek's book 'Start With Why', he suggests that the biggest companies in the world are so because of their "why?" - their reasons for building a business in the first place. In all cases, it wasn't just to make money, or make technology better, or some whimsical ideology.
The Wright Brothers, for example, became known as the pioneers of the first manned flight. But their competition was much better funded and well connected - Samuel Pierpont Langley had worked at Harvard, had a number of powerful connections, including Andrew Carnegie and Alexander Graham Bell. The War Department funded his project with a $50k grant, a seemingly massive advantage to the unconnected Wright Brothers who had no money or influence. However, their passion and devotion to change the world with this new technology drove them to attain the first flight in history in 1903.
Desire for material things and monetary wealth can only carry someone so far. Unless you have a goal or passion which is bigger than that, you may lose the momentum and fail to maintain your enthusiasm for any length of time.
The entrepreneurial mindset is one which taps into your purpose. Without a purpose driven goal or aim, it can't take long before disillusionment kicks in. With a mindset which takes into account a larger purpose, entrepreneurs can build huge businesses because they 'saw' a vision of what they wanted to create. If the purpose is greater than the obstacles which lie in the path of attaining it, no amount of setbacks will stop you from achieving your goal.
On the other hand, if you set out to do something and something gets in the way and stops you, your initial reason, (your "why?"), may not have been strong enough to endure all the battles along the way.
Entrepreneurial mind frame (or mindset) therefore, must be aligned with both your vision, your values and your purpose. If your values are not in alignment with your purpose and vision, you'll come up against road blocks which will stop you from achieving your goal.
Difference Between An Affiliate & Super Affiliate
In the world that we live in, several multinational companies tower over one another. It is not something to bring wonder to all as these occurrences form part of the goal to which everyone is geared towards—it is none other than global competitiveness.
You must not get the shock of your life when you see multinational companies springing form one continent to another, from one shore to another shore, and from one border towards another. In your most unexpected places, multinational companies may pop out and can also expand at any minute.
With the innumerable businesses in existence today, you might think that your effort to put up one will just be futile as it is like planting a seedling in an array of towering trees. It may be but it may not also be. Got the logic? Then, read on!
Despite all the lording gigantic businesses there are in these days, the rise of entrepreneurship cannot be stopped. The rate of entrepreneurship is in fact growing day-by-day concerning the hundreds of people who want to start up something with their capitals in hand. For someone who wishes to put up a business, risk must be taken. Competition is inevitable in this kind of industry. That is why you must be firm with whatever decision you will make and capable of risk-taking.
If people discourage you to dwell into any type of business, better not listen to them. After all, entrepreneurship is indeed very much alive. Government systems in fact encourage entrepreneurs that will help boost up the economy and save the nation from further crises. While the government is welcoming with open arms these foreign investors, it is not as well turning its backs from local investors. In reality, the government is encouraging investments from their local people. After all, the government deems that investments are the sole solutions to provide the nation some stability and certainty in terms of the economy.
Do not be taken aback by the giant investors existing in the market. They are already stable so they would not bother to pull you down. Just concentrate with your own stuff and think of better ways to further improve your craft. Who knows, someday you might be one of those giants lining up the business arena.
But how will you start? How can you be turned into an entrepreneur? Look into your own self. What can you offer? What capabilities can you boast of? What are you capable of doing? Just have a vision of what you like and certainly you can make it come true. Before pursuing into any type of business, equip yourself first with the utmost trainings.
Entrepreneurial training programs will make your qualifications sharper, fluent, and competent enough to face the battle among the existing competitors. Where can you gain access of entrepreneurial training programs? Several companies offer these training programs. Schools are also hooked into this scheme. Always consult the expert in the field of entrepreneurial training programs.
Do away with the negative vibes. Do away with negative thoughts about yourself. You know you can do it. You know you can face it. Do away with confusions. Do away with self-pity. Just sport a positive perspective about yourself and you will soon see what will become of you. Maybe you will not be too successful on the first try. But then the more you try, the closer you will be with success.
One ultimate source of entrepreneur training programs is the internet. Yes, online entrepreneurial training programs are widely available. These trainings harness and hone your entrepreneurial skills even you without knowing it. Online courses are at times free. But mostly, they need to be subscribed to. If you think you are now ready to face the battle, try searching for online courses on entrepreneurship training programs.
There are literally lots of them. While undergoing the training program, be sure that you pay keen attention to whatever lessons are given out. These lessons will determine the knowledge that you may manifest as you already deal with the actual reality.
A training program on entrepreneurship will let you reap fruitful results. Just believe in your own capacity.
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